SIGGRAPH 2006 (Boston)
Some very innovative scientists at NHK combined a swiftly-rotating physical 3-D model, a structured-light stroboscope, and a GUI to create the illusion of objects that twist and warp right before your eyes:
Brief description of Morphovision @ SIGGRAPH
Very cool movie of Morphovision and other emerging technologies @ SIGGRAPH
"The bloatware factor is cross-media"
I love 37signals. Whereas most firm's applet's example text is the standard "lorem ipsom dolor" stuff, the example for 37signals's writeboard web application is THIS humorous piece.