23 February 2008

Who is the MBTA's graphic designer, anyhow?

Hi -

A primary Boston-area subway station, the Alewife T stop, has undergone a drastic graphic redesign. I imagine they meant the best by adding color-coded parking lot designators, updated platform signs attempting to indicate which of several exit stairways to take, etc. But instead (in my humble opinion) they messed it up by going with a typeface like Eurostile instead of good ol' Helvetica. (I.e., think "NCC-1701" or "car dashboard" versus "American Airlines.")

Someone else has already invited the rants of many a blog-commenter, so I'll leave it at that. Here are the photos of the difficult-to-read new signs.




Matthias said...

Well that's just vile. Didn't we already just establish that the new quasi-geographical system maps are (a) ink-jet-printed (jaggies on the letters), (b) dithered, and (c) using Arial instead of Helvetica? And now this.

I suppose there's a little fun to be had pretending you're on your way to a Starfleet transporter station or something, but honestly, ick. Do you know if this is going to be a full system rebranding, as opposed to rogue signage at Alewife?

G-Fav said...

Oh, man, I really hope this isn't a trend throughout the MBTA. Why can't they just take a cue from the MTA signage, right?

Sigh. And in a city brimming with graphic designers and UI experts...


Matthias said...

It's still better than the amateur-hour signage we have on the MUNI here in SF. (And it's funnier than Jimmy Kimmel!)