A funny thread on an xkcd forum entitled, "The Most Sciency-Sounding Word You've Heard." Magnetohydrodynamics? Anisotropic? You be the judge!
After all, it's a way for you techies to escape the nonstop stories about SXSW (and the failed Zuckerberg / Lacy interview.) If I have to hear "twitter" or "flickr" or "pownce" or "meebo" a few more times I'm gonna get all magnetohydrodynamic on them...